Cupra to Distance Itself From SEAT With More Brand-specific Future Models

SEAT sub-brand Cupra will look to distance itself from its parent company from a marketing standpoint in order to promote further model diversification. This means less model-sharing between them and more standalone Cupra-badged cars like the Formentor. Even though the likes of the Leon and Ateca are shared by both companies, the all-electric Born is only available with a Cupra badge, as will be the upcoming Tavascan SUV. <... (continue reading...)