Porsche Launches Digital Brand Experience With Its First-Ever NFT Collection

Porsche is far from being the first car manufacturer to enter the NFT space, and it’s most likely not going to be the last. The project is part of Porsche’s long-term digitalization strategy and will be realized by Patrick Vogel, a Hamburg-based 3D artist and designer. The NFT project will feature a white Porsche 911 Carrera 4S as the centerpiece, which also serves as a connecting element to the real world via the bran... (continue reading...)