Why Lucid's Partnership With Aston Martin Is a Deal Made in Heaven

Aston Martin does not make its own combustion engines. Instead, it made a deal with Mercedes-AMG to purchase its mills. With the electrification push, it was predictable that it would also happen to electric motors and other components for its battery electric vehicle (BEV). In an apparently surprising move, the iconic British brand picked an American startup to help it. Lucid will even become an Aston Martin shareholder in the process. It's a deal made in heaven –... (continue reading...)