Hindustan Unilever to drop 'Fair' from 'Fair & Lovely'

In a major rebranding initiative, Hindustan Unilever has announced that it will stop using the word 'Fair' in the brand name 'Fair & Lovely'. Unilever had come under pressure to for its presence in skin lightening products after Johnson & Johnson exited the market following a global momentum gathering steam against racism following the killing of George Floyd in Minneapolis in Minnesota.