The New York Times buys podcast company behind 'Serial' for $25M

The New York Times buys podcast company behind 'Serial' for $25M

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The New York Times has acquired the the company behind the popular true-crime podcast “Serial” for $25 million in a move to broaden its digital journalism platform. Serial Productions was reportedly exploring a sale back in January, with The New York Times (NYSE: NYT) among one of the potential buyers, according to The Wall Street Journal. The acquisition is part of The Times’ push to grow its podcast business. Earlier this year it bought Audm, a company that converts articles into narrated…

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