What's fractional share trading? Here's how it works, and who's offering tiny slices of pricey stocks like Amazon and Shopify.
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A wave of brokerage firms and fintechs have started allowing customers to trade small slices of individual stocks. Many are marketing the offering as a way to democratize investing and allow average customers to own popular but highly priced stocks.
It's all part of a fierce competition for young investors, especially high...