YPB Group awarded seven new SKUs and adds advanced analytics to CONNECT platform

YPB Group Ltd's (ASX:YPB) CONNECT platform has been awarded seven new Stock Keeping Units (SKUs) under the Nature One Dairy and Nature’s Care MSAs, bringing the number of products covered from these customers to 47. Each SKU is marked with a serialised QR code from YPB’s CONNECT platform. Individual codes generate revenue for YPB along with the development of digital product landing pages. The YPB CONNECT platform has also been added to a new production line in Nature One Dairy’s contract manufacturing facility, which will be used on NOD’s range of TUB Products and will also be offered to Nature One’s range of contract customers. Added analytics capability YPB has also just released a new advanced analytics capability which will be offered as a subscription-based service to new and existing customers. New analytics capabilities include: Demographic insights including age group and gender; Scanning, authentication, and first-party data capture trends; Best performing segments by product SKU; and Best performing country by product SKU. These analytic capabilities are a new functionality of the CONNECT platform that YPB believes will increase the attraction of CONNECT to customers. “Marvellous job” Chief executive officer John Houston said: “Our CONNECT team has done a marvellous job in Q1 2021 to reduce the hosting cost of the platform by working closely with Amazon Web Services’ (AWS) cloud platform and to improve the support for scans in China. “The enhanced analytics packages just released will add revenue, attraction and functionality to CONNECT. “We also appreciate the support for CONNECT from our existing customers with the addition of 7 additional SKUs”. Improved hosting costs by 40% During Q1 2021, YPB also improved CONNECT’s operational hosting costs by 40% supporting the already high margins being shown across YPB’s product lines. Additionally, the platform’s operational efficiency within China has been improved with no increase in operational cost. Confirming product authenticity YPB's proprietary smartphone-enabled technology suite allows consumers to confirm product authenticity and, for brands, that triggers consumers’ engagement. The combination of YPB’s smartphone authentication solutions and its SaaS CONNECT platform, creates ‘smart’ product packaging, opening cost-effective, digital and direct marketing channels between brands and their consumers. CONNECT gathers actionable data on consumer preferences. It can then host tailored marketing campaigns directly back to the scanning smartphone.