Versus Systems powers fan engagement at 2021 Bassmaster Classic in Texas

Versus Systems Inc (NASDAQ:VS) (FRA:BMVB) announced that it has powered fan engagement for the 2021 Bassmaster Classic to a record-breaking live crowd of nearly 150,000 people in Fort Worth, Texas.  The company said the 2021 Academy Sports + Outdoors Bassmaster Classic presented by Huk, referred to as the “Super Bowl of Bass Fishing,” featured multiple events across Classic Week, including a kickoff party, concerts, weigh-in ceremonies, and the Bassmaster Classic Outdoors Expo.  The June 11-13 event was broadcast on Fox to over 1.6 million viewers -- the most-watched Bassmaster telecast in over a decade -- as Versus drove in-stadium engagement and live events production. READ: Versus enables Shopify entrepreneurs to promote their products using its prizing technology The company noted that Matt Coy, its head of production and producer of hundreds of live and in-stadium events from the Winter and Summer Olympics to the Dallas Cowboys and Los Angeles Dodgers, produced the event. “We are proud to help provide the best in fan entertainment and engagement, partnering with Dickies Arena and JM Outdoor for this year’s Bassmaster Classic,” Coy said in a statement. “Producing a show of this caliber is always an exciting and challenging experience, and we are particularly excited this year as fans return to stadiums. Our team at Versus looks forward to producing many more live, fan-filled events this year and in the future.” Versus offers production services, the XEO platform, and rewards to drive audience engagement across all kinds of media and events from live sports to video games, and from streaming media to broadcast. Its systems powers fan engagement both in-stadium and at-home for fans all over the world Versus, which has offices in Los Angeles and Vancouver, has developed a proprietary prizing and promotions engine that allows publishers, developers, and creators of streaming media, live events, broadcast TV, games, apps, and other content to offer real-world prizes inside their content. Audiences can choose from among the offered prizes and then complete in-game or in-app challenges to win the prizes.   The Versus platform can be integrated into streaming media, TV, mobile, console, and PC games, as well as mobile apps. Contact the author: patrick@proactiveinvestors.com Follow him on Twitter @PatrickMGraham