NBA Finals becomes a catalyst for future of the Deer District

The Milwaukee Bucks' journey to the NBA Finals created what Bucks and Fiserv Forum president Peter Feigin called a "ripple effect." Not only is there the short-term impact with a packed capacity of 17,000 inside Fiserv Forum and crowds of 20,000 in Deer District, but Feigin said it goes much deeper, creating a destination for future seasons.