Milwaukee execs weigh in on how Bucks' NBA Championship will improve city's brand

Milwaukee execs weigh in on how Bucks' NBA Championship will improve city's brand

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The Milwaukee Bucks' run to its first NBA Championship in 50 years has brought the team and the city of Milwaukee both national and international attention over the past several weeks. Countless images of the packed Fiserv Forum and the more than 65,000 fans on Tuesday evening who packed the Deer District have been seen by viewers all over the world as the spotlight has shown on the city and southeastern Wisconsin. On the morning after, we asked a group of prominent Milwaukee-area business executives how the huge accomplishment could help boost the city's image and brand. Read their responses.

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