Apple, Google leap over Amazon as world's most valuable brands

Apple, Google leap over Amazon as world's most valuable brands

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Apple is back on top as the world's most valuable brand for the first time since 2015, with Google No. 2. The value of the brands of the two Silicon Valley tech giants moved past Amazon, which was No. 1 for the past three years in an annual survey from Kantar BrandZ. The iPhone maker’s brand value rose by 55% to hit $947 billion this year, according to the report from Kantar. Google's brand jumped by 79% to nearly $820 billion — the third biggest increase in the survey. The value of another…

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