The typical Prime Day shopper was a high-income, suburban woman. Here's what she bought
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Health and beauty products were again big sellers on Amazon’s Prime Day this year, with items brands Laneige and NuFace among the top-selling items. Sales in the health and beauty category (28%) trailed only slightly behind top sellers household essentials (29%) during the two-day event held July 12 and 13 as shoppers purchased more than 300 million items. Consumer electronics came in third at 27%, with sales dominated by Amazon (Nasdaq: AMZN)-branded products. According to data from market…
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