Supermarkets hike prices to make loyalty card customers feel like they are getting a discount, new study claims

Supermarkets such as Tesco and Sainsbury’s could be hiking their ‘regular’ prices to make loyalty scheme customers feel they are getting a discount, according to a new report by Which.  The consumer choice group analysed 141 Clubcard and Nectar card prices at Tesco and Sainsbury’s and tracked their pricing history back six months.  According to [...]