Amazon and NFL hoping to establish a tradition with the first Black Friday game

It is not a stretch to say that the Black Friday game between the Miami Dolphins and New York Jets is Amazon’s Super Bowl. Not only does it get an additional game on Prime Video that it hopes to make into a yearly tradition, but it comes on the busiest shopping day of the year. Hans Schroeder, the executive vice president of NFL Media, said the league had been exploring the possibility of adding a game on Black Friday for a while. The Thanksgiving Day tripleheader has been among the most-watched games during the regular season for the past two years. Adding a Black Friday game gives the NFL another day to take over. Combine it with it airing on Amazon, and it was a match made in football and commerce heaven.