New Orleans Pelicans and Smoothie King renew their arena naming rights agreement

The New Orleans Pelicans and Smoothie King have agreed to renew their arena naming rights contract. The Pelicans say the arena will retain its “identity as the Smoothie King Center for the foreseeable future.” Neither the club nor Smoothie King released details on the specific length or value of the agreement. The initial agreement was reached in 2014 and ran for 10 years through the current NBA season. The Pelicans' lease at the 24-year-old arena is due to expire next summer. But the club already has said it intends to exercise an option to remain in the Smoothie King Center through at least the end of the current decade.