Apple teases new Thailand store ahead of Friday opening

Ahead of a grand opening later this week, Apple on Tuesday offered an early look at Apple Central World, the company's second and largest retail outlet in Thailand.

Located in Ratchaprasong, Bangkok, the outlet features a distinct all-glass design topped by a cantilevered "Tree Canopy" roof. Reminiscent of the circular, glass-supported pavilion situated above Apple Park's Steve Jobs Theater, the design of Apple Central World is a first for Apple's retail division.The two-story building boasts a central spiral staircase that winds around a timber core, next to which a tube-like glass elevator shaft stands. A large video wall upstairs sits in front of the store's Forum, while product displays span both floors. Business customers can receive special sales and support assistance in the store's Boardroom. More than 130 new team members speaking 17 languages work at the location.

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