Apple considers delay of iOS 14 privacy feature after ad industry backlash

Apple has reportedly told some developers that it plans to delay the enforcement of an iOS 14 privacy feature that has stirred controversy among advertisers and publishers.

Credit: Apple
The iOS 14 feature would require that users opt-in to aggregate ad tracking on an app-by-app basis. Companies that rely on advertising, from Facebook to news publishers, have raised concerns that it could significantly reduce ad revenue.

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