Former Facebook employees detail impact of Apple's upcoming anti-tracking privacy feature
A group of former Facebook employees describe the massive impact Apple's App Tracking Transparency feature will have on the social network, explaining why the company has been so vocal in protesting the change.
Speaking to CNBC, former Facebook staffers who worked on ad products and businesses detailed the importance of IDFA tracking, which will be explicitly opt-in on iOS starting this spring.Expected to launch with iOS 14.5, Apple's App Tracking Transparency initiative requires developers to gain permission before tracking a user's device advertising identifier, or Identifier for Advertiser (IDFA) tag. The feature automatically opts users out of tracking by default, though users can allow tracking manually in settings or by interacting with a special dialogue box that appears when opening an app for the first time.
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