Apple touts iPhone 13 filmmaking prowess with Twitter 'hashflag'

Apple on Friday introduced a Twitter "hashflag" to promote the filmmaking capabilities of its new iPhone 13 series, a feature lineup made possible through improved hardware and software enhancements.

The rather verbose "HollywoodInYourPocket" hashflag debuted on Friday in a promotional tweet from Apple's official account, meaning it does not currently appear on the company's main feed.Featuring a clapperboard embellished with an Apple logo, the hashflag takes a cue from Apple's "California Streaming" event where the company introduced a slate of new iPhone 13 camera features.

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