Apple seeing 'promising' early demand for the iPhone 13 Pro models

Apple's new iPhone 13 Pro models are off to a strong start, with several metrics pointing toward better demand than the company's devices have seen in years, according to Morgan Stanley.

Credit: Apple
In a note to investors seen by AppleInsider, Morgan Stanley analyst Katy Huberty attempts to measure iPhone 13 and iPhone 13 Pro demand based on the lead times — how long it takes to get an iPhone after ordering it — after launch. So far, the data is promising for the lineup.

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