Poppy Ajudha Launches Campaign To Replace Vandalised Poster Site
All proceeds from single 'Black Joy. Black Peace. Black Justice' to be donated to Black Minds Matter UK...
Two weeks ago *Poppy Ajudha* launched a powerful statement single '*Black Joy. Black Peace. Black Justice*' with all proceeds raised going to Black Minds Matter UK accompanied by a self-funded poster campaign.
The campaign was intended to celebrate the release of her song as well as to make a statement of solidarity with those in the ongoing fight for racial equality.
The powerful visuals accompanying the release were hosted on a *Brotherhood Media* site, a continuation of their stirling work promoting young creatives on billboard sites across our captial.
Making full use of locations that may have otherwise been vacant for a week due to the current lack of brand activity to promote key messaging.
In Poppy's own words:
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“‘Black Joy. Black Peace. Black Justice.’ is a song dedicated to the movement for racial equality. I hadn’t written much during lockdown, but when the protests began, they brought a wave of emotion and I wrote it in those weeks that we took to the streets of London. I guess I was trying to make sense of all the chaos, and create something positive for the community, a protest song that was honest and brooding.
It was really important to me to keep the message clear, and to not just comment but use the song to contribute to aims of the movement. So I have donated all profits from the song or live session to Black Minds Matter, an organisation that seeks to promote positive mental health within the black community. I hope this song is part of something bigger, that grows and rises into a beautiful world for generations to come.”
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On Friday 3rd October, Poppy's poster site was vandalized - someone tore the words 'BLACK' from the left hand side of the poster whilst leaving other nearby artwork untouched.
Whether at the hands of a rival poster firm, or worse a targeted attack from an ignorant member of the community - the artwork laying in tatters is a stark reminder of the ongoing challenges we face in the UK and overseas.
As an act of resistance, Poppy has today launched a GoFundMe campaign to reinstate the poster, hopefully alongside others at sites across London.
Removing the links to her single so the statement itself can stand bold and defiant above our city streets.
As Poppy put it; "Everyone deserves joy, peace and justice. But everyone will not have it until black peaople do."
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*You can support Poppy Ajudha's Black Joy. Black Peace. Black Justice campaign here.*
Tune in now.
Related: *Next Wave - Poppy Ajudha*
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