Phrenology Turns 20

stereogum

Published

“You gotta believe, I think like a artist/ But my bills through the roof can’t do numbers like the Roots.” That was Jay-Z, freestyling over the beat from 50 Cent’s “If I Can’t,” on 2003’s The S. Carter Collection, a great mixtape released to promote a line of Reebok sneakers. Jay had made points like that one before — explaining, over and over, that the pressures of stardom kept him from expressing his true depth. It’s the same point that Jay made on The Black Album a few months later, when he claimed that if skills sold, truth be told, he’d probably be lyrically Talib Kweli. But I always wondered about the specificity of that Roots namecheck — a beautiful little backhanded compliment from arguably the world’s biggest rap star.

Full Article