Customer attrition and churn are not new problems. Anyone who has spent time in the sales world has heard statistics around the cost of acquiring a new customer. It can be five to 25 times more expensive to acquire a new customer than to retain an existing one. More importantly, improving your customer retention by just 5 percent can increase profits by 25-95 percent, depending on your industry and company size.
Full ArticleHow AI Can Increase Customer Retention
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