Fred Franzia, wine industry maverick and mastermind of the 'Two Buck Chuck,' dies at 79
Published
Fred Franzia, the man behind the creation of the Charles Shaw wine brand, also known as "Two Buck Chuck," has died.
Published
Fred Franzia, the man behind the creation of the Charles Shaw wine brand, also known as "Two Buck Chuck," has died.
An unorthodox businessman, he took on the wine industry and its high markups, selling wine at prices many families could afford..
Fred Franzia dedicated his life to selling affordable wines, like Charles Shaw, known affectionately to Trader Joe's shoppers as..