JCPenney Names Chief Marketing Officer

LEWISVILLE, Texas--(BUSINESS WIRE)--JCPenney — the shopping destination for diverse, working American families — announces today the appointment of John Aylward as chief marketing officer (CMO), effective June 6, 2022. Aylward assumes the role as the Company focuses on strengthening loyalty among its 50 million shoppers and transforms how it connects with customers. Aylward will help advance the Company’s omnichannel strategy to deliver a modern, seamless experience across stores and digital. H