GE Appliances Creates Bodewell™, A New End-To-End Customer Focused Brand

LOUISVILLE, Ky.--(BUSINESS WIRE)--GE Appliances, a Haier company introduces Bodewell, a personalized appliance care service designed to provide a hassle-free home experience. Bodewell's local team of experts, who understand the unique needs of consumers, offers tailored shopping selections and white-glove service. Rolling out nationally over the next several months, Bodewell’s live, personal concierge representatives ensure consistent and reliable appliance delivery, replacement, service, and s