DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement

NEW YORK--(BUSINESS WIRE)--DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment. This accomplishment underscores DV's commitment to provide the highest standard of measurement accuracy and transparency in the dynamic CTV space and further demonstrates the company’s alignme