Porsche bought its first Super Bowl ad in over 20 years to promote the Taycan

Porsche bought its first Super Bowl ad in over 20 years to promote the Taycan

Business Insider

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· Porsche is airing its first Super Bowl ad in 23 years to promote the Taycan, its first all-electric car.
· The automaker said the ad is designed to reach a new group of potential customers.
· The Super Bowl often gets the highest ratings of any TV broadcast in the US.
· A 30-second ad in this year's Super Bowl will cost...

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