A top State Farm exec reveals why it's bringing back the iconic tagline 'like a good neighbor,' and advertising heavily on NBCUniversal's upcoming streaming service

· *Insurance giant State Farm is bringing back its iconic tagline "Like a Good Neighbor, State Farm is There."*
· State Farm stopped using the campaign in 2016 under its former agency-of-record DDB but brought it back under its new agency The Marketing Arm.
· State Farm said its research found the old tagline had high trust,...