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Roku predicts half of US households with a TV will cut the cord by 2024

The Verge Thursday, 13 February 2020 ()
Roku predicts half of US households with a TV will cut the cord by 2024Photo by Amelia Holowaty Krales / The Verge

Roku just reported a strong holiday quarter, which doesn’t really come as a surprise: there’s no time of year when people buy more streaming boxes, sticks, or new TVs that happen to run Roku’s software. The company ended 2019 with 36.9 million active accounts, and customers streamed 11.7 billion hours of content in the fourth quarter.

“We have now entered the streaming decade when we believe consumers around the world will choose streaming as their primary way of viewing TV,” Roku CEO Anthony Wood wrote in his letter to investors. Roku believes that by 2024, half of all US households with a TV will have either cut the cord or never had cable to begin with.

During the earnings call, Roku CFO Steve Louden said the company’s hardware...
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