An influencer-marketing exec outlines 7 key takeaways for brands that want to run sponsored posts during a crisis without appearing insensitive

Business Insider

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· Brands and influencers are quickly shifting social-media strategies in order to appropriately connect with consumers during the coronavirus pandemic. 
· Many marketers are turning to influencers to help them speak to consumers authentically and avoid appearing tone deaf during a global health crisis. 
· Business Insider...

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