A media company explains how it's gotten attention on TikTok with music, employee personalities, and lo-fi production

· As the short-form video app TikTok continues to gain traction in the US and other key markets, media companies are creating accounts so as not to miss out on its fast-growing audience.
· Food publisher The Infatuation joined TikTok in September 2019 and has since accumulated millions of views and likes on its videos. 
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