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Take-Two retreats from $70 games being the norm for PS5 and Xbox Series X

The Verge Tuesday, 4 August 2020
Take-Two retreats from $70 games being the norm for PS5 and Xbox Series XImage: Take-Two Interactive

The companies that sell video games are all staying relatively quiet about whether they plan to universally hike game prices from $60 to $70 with the launch of next-gen consoles later this year. But of the more vocal ones, massive publisher Take-Two Interactive has flip-flopped in its public statements of late, causing a bit of confusion in the process.

After initially becoming the first company to say it would hike the price of next-gen versions of NBA 2K20, CEO Strauss Zelnick now says that may not be the company’s plans for all of its next-gen titles going forward. “We’re definitely announcing pricing on a title by title basis,” Zelnick said in an earnings call Monday evening (via Ars Technica). “I would just observe, there hasn’t...
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