TikTok's in-house music team explains the levers it pulls to help artists and songs blow up on the app

Business Insider

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· TikTok has transformed the music industry in recent months as tracks that go viral on the app have taken over the Billboard 100 and Spotify Viral 50 charts.
· Business Insider spoke with Corey Sheridan, TikTok's head of music-content operations for North America, and Isabel Quinteros, its senior manager of music partnerships...

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