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The new Apple Watch SE and iPad Air are better ‘better’ options

The Verge Wednesday, 16 September 2020 ()
The new Apple Watch SE and iPad Air are better ‘better’ optionsApple

Even though Apple didn’t announce new iPhones yesterday, the event was a jam-packed hour. Apple announced four new hardware products, a major new service, and a new bundle. By any objective standard, that’s a big day. As I’ll note below, the most important products might not be the hardware, but Fitness Plus and the ability to make an Apple Watch a kid tracker.

Besides those announcements, the main thing that struck me is that Apple seems to be making a subtle but important shift in its product strategy this year. You may have heard of the “Good, Better, Best” pricing strategy — it’s been applied to Apple a bunch. I think what Apple is doing this year is making the “better” option ...better — and also a little more expensive. It’s the...
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Video Credit: CBS4 Miami - Published
News video: WEB EXTRA: Apple Introduces New Products

WEB EXTRA: Apple Introduces New Products 01:00

Apple just announced a new Apple Watch, iPad and iPad Air. The product launch event looked a little different than the usual apple unveilings, it was virtual because of the coronavirus pandemic.

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