Xbox head Phil Spencer says console tribalism is ‘one of the worst things about our industry’
Microsoft and Sony are often considered direct rivals in the game space, competing for players through new consoles and exclusive games. Brand loyalty and “console wars” for some players dictates whether they’ll grab a PlayStation or Xbox. Extreme fans have even escalated their affinity for one over the other into harassment. But Microsoft’s real threat isn’t Sony, Nintendo, or any other company, says Microsoft’s head of gaming Phil Spencer. “We’re in the entertainment business. The biggest competitor we have is apathy over the products and services, games that we build,” he says.
Speaking to The Verge, Spencer says he finds toxic brand loyalty to be distasteful and despises the idea that companies like Microsoft “have to see others...