Sony says it’s already seeing some benefits from WarnerMedia’s big HBO Max bet

Photo: Sony Pictures Entertainment

Sony Pictures saw a “bit of a boom” in interest from Hollywood creatives who want to work with a studio committed to theatrical releases, according to the company’s CEO.

The uptick in interest comes just after WarnerMedia announced its 17 movies planned for 2021 will premiere on HBO Max the same day they hit theaters. For WarnerMedia executives trying to figure out how to bolster subscribers for its new streaming service and release films in an era when the return to theaters is uncertain, the move makes sense. Plus, WarnerMedia executives will tell you they’re still committed to theatrical releases, pointing to Tenet’s release. Others in the industry will point to Tenet as a reason for the HBO Max move.

While Sony could sell a title...