The future of business analytics will look similar to your favorite app

Imagine a world where more than 300 million people use analytics to make data-driven decisions every day, decisions that require digging through databases, combining multiple sources of data, and even the most advanced analytics techniques. Don’t believe it? This world already exists. Most of us just don’t know it. Spotify currently has 381 million users listening to music and podcasts. Netflix just reported that it has 221 million subscribers streaming movies and shows across the globe. It’s estimated that 100 million people use an Apple Watch, and many more millions use other wearable fitness devices as well. The list goes… [Continue Reading]