Apple removes vocals from iPhone 14 launch ad after lyrics were confused for racial slur

Apple has updated the videos on social media, including YouTube, for the iPhone 14 and iPhone 14 Plus launch ad. The original ads used a snippet of the song Biggest by Idris Elba, with lyrics repeating the word ‘Biggest’.

However, the way the way the word was said in the song meant some people instead heard an offensive racial slur. It became somewhat of a viral meme almost immediately after the ad came out in September. Two months on, though, Apple has responded by removing the vocals from the ad’s soundtrack entirely.

more…