IBM pulls ads from Elon Musk's X after report says they appeared next to antisemitic posts

IBM pulls ads from Elon Musk's X after report says they appeared next to antisemitic posts

SeattlePI.com

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IBM has stopped advertising on social media platform X after a report said its ads were appearing alongside material praising Adolf Hitler and Nazis. It's a fresh setback as the site formerly known as Twitter tries to win back big brands and their ad dollars. The U.S. tech company made the decision after a report Thursday by the liberal advocacy group Media Matters said ads from IBM, Apple, Oracle, NBCUniversal’s Bravo network and Comcast were placed next to antisemitic material on X. Billionaire owner Elon Musk sparked outcry this week with his own tweets responding to a user who accused Jews of hating white people and professing indifference to antisemitism.

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