Google starts testing replacement for third-party cookies
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FLoC gathers data based on the behaviour of groups called cohorts, allowing advertisers to show relevant ads without identifying an individual personally.
Full ArticlePublished
FLoC gathers data based on the behaviour of groups called cohorts, allowing advertisers to show relevant ads without identifying an individual personally.
Full ArticleGoogle has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling..