A tale of two Bobs: Iger returns to fix the Mickey Mouse flubs that damaged Disney’s iconic brand

A tale of two Bobs: Iger returns to fix the Mickey Mouse flubs that damaged Disney’s iconic brand

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The challenging nature of marketing products and services to the masses, managing investor sentiment and reaction, and playing in the political sandbox created turbulence and was eventually catastrophic for former [hotlink]Disney[/hotlink] CEO Bob Chapek. On Nov. 20, Disney’s Board made a…

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