Innovation From Heidiland: How Fans Funded A ‘Silly Movie’

Mad Heidi, a splatter comedy in which the Swiss literature icon Heidi engages in a bloody war against cheese fascists, was released online on December 8. The producers hope to shake up the old-fashioned film industry with an unconventional distribution model.

By Kaoru Uda

It was a pretty good start for Mad Heidi. Movie...