Apple CEO Tim Cook asked for — and got — a major pay cut this year. Is there ever a time when some of us should accept one too? The answer is ‘yes.’

Apple CEO Tim Cook asked for — and got — a major pay cut this year. Is there ever a time when some of us should accept one too? The answer is ‘yes.’

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The new year is barely underway, but for Apple CEO Tim Cook, 2023 is already memorable — though not in a way you may expect. In an SEC filing, Apple announced that Cook will receive a big pay cut in 2023, and the filing noted that he requested the cut. “Mr. Cook’s 2023 target total compensation is…

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