TikTok's digital ad market share is growing. How will Google and Facebook react?
The clock is ticking on U.S. social media companies’ dominance in digital advertising. TikTok, a favorite among those under 30, is gobbling up market share to the detriment of Alphabet Inc.’s GOOGL, GOOG, Google, Facebook parent company Meta Platforms Inc. META, , and Snap Inc. SNAP, — all of whom…
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