Crypto Brands Reposition Themselves in Wake of FTX and Market Tumble
Roughly one year ago, a handful of crypto heavyweights made swaggering debuts on the Super Bowl ad roster, airing costly commercials with messages like “Don’t miss out” (FTX) and “Fortune favors the brave” (Crypto.com). Then came the swoon in crypto and the bankruptcy of FTX. Now, companies across…
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