Big Tech’s “Year of Efficiency” Hasn’t Come for Content Spending, Yet

Big Tech’s “Year of Efficiency” Hasn’t Come for Content Spending, Yet

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It’s not cost-cutting, it’s efficiency. That’s the idea Meta CEO Mark Zuckerberg aimed to sell to investors Feb. 1, when he outlined 2023 as the “Year of Efficiency” for the parent company of Facebook and Instagram. It came after Meta had laid off 13 percent of its workforce and downsized its…

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