Seeking Longevity in a Streaming World: What Norah Jones, Death Cab for Cutie and Los Lobos Did Right (Guest Column)

Seeking Longevity in a Streaming World: What Norah Jones, Death Cab for Cutie and Los Lobos Did Right (Guest Column)

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Which current popular music artists will still be significant 25 years from now? It’s a question Keith Jopling posed with the latest expansion of his Art of Longevity project, titled “Crossing the Rubicon.” The answers lie within its first “white paper,” featuring case studies of 25 artists that…

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