Max’s Marketing Boss Explains Using Old ‘Harry Potter’ Logo to Announce New Series, and Boosting Combined Platform’s Family Focus
As HBO Max morphs into Max next month, the onus is now on the marketing teams inside Warner Bros. Discovery to get the word out. While talk of a combined HBO Max and Discovery+ streamer has swirled around Hollywood for months (including the now-correct assumption that it would be named Max),…
#hbo #warnerbrosdiscovery #discoverystreamer #hollywood #patospagnoletto #jkrowlings #harrypotter #variety #hbomax #kidsfamily