![What the PGA-LIV combination means for brands](https://cdn.newsserve.net/ONPglobe256.png)
What the PGA-LIV combination means for brands
Dale Song, chief partnerships and consulting officer for Omnicom’s Optimum Sports division, said brands would likely take a “wait and see” approach while they learn the details of the deal. “A lot of details of what this merger means are still not public,” Song said. “Sponsors should work with…
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